DTC ads are direct-to-consumer advertisements. This means that these ads are strictly directed to the consumers that will likely be purchasing whatever is being marketed out to the public. Unfortunately, the United States is one of the TWO countries that allow this practice to be legal. New Zealand also allows DTC ads on television and in print. I think it is very clear that we should be thinking about new laws to be put in place for stricter regulations regarding these ads.
Advertisements will often lie about small details to get the attention of specific subpopulations to get them to purchase what is being advertised. An example of this is a TV commercial introduced a well-respected doctor who takes an anti-cholesterol drug called Lipitor. He claims that this drug helps to keep his heart healthy so that he could be active to participate in the things he enjoys, such as rowing a boat (much like the one in the commercial). It turns out, he was not a doctor and could not prescribe any medications legally, he also never actually rowed the boat himself in the commercial (Direct-to-consumer, 2009). Ads on television and in print must have a summary as well as a list of side effects. TV ads can legally include only the most important risks, as long as they provide how consumers can get more information. A lot of important things regarding these drugs are allowed to be left out of advertisements. This is so that consumers will go to their doctors believing they should be prescribed this specific drug without doing any research on it. If all the best data is provided to you in an ad you are not likely going to investigate more about it.
Direct to consumer advertisements are all about money and creating a large profit margin for drug companies. This industry spent almost $5 billion in the last year alone (Direct-to-consumer, 2009). The article Direct-to-consumer Advertising Under Fire claims that, “Surveys carried out in New Zealand and in the USA show that when a patient asks for a specific drug by name they receive it more often than not” (Direct-to-consumer, 2009). This clearly demonstrates further that this industry cares only about money and making a profit. In the year 2000, the industry made a revenue of $2.6 billion in sales. There was a study in 1999 which discovered that after seeing a DTC ad, one out of three people asked about a drug and one out of five asked for a prescription to a drug (Pearson, 2015-2016). It is a huge problem knowing that the main drive for DTC ads are to bring in money regardless of what happens to the health of the consumers.
We know that these ads convince consumers they need specific drugs and causes them to pressure their doctors into prescribing it to them. There is a huge fear that, “advertising drugs directly to consumers could be harmful. Both the drug companies and the doctors worry that even though consumers can’t really evaluate whether or not a drug is appropriate, they might become convinced by an ad” (Spiegel, 2009). It is extremely important to realize that even doctors are fearing for the health of consumers yet also feel pressured the prescribe them with specific drugs they request. Consumers are getting their information from a 60 second commercial that only offers the best things about the drug. These DTC ads are ruining doctor patient relationships and taking the control away from doctors to provide what they believe the be an appropriate prescription. This is something very critical to think about. The health of consumers should come first rather than money. Money is the most important thing for many parts of our government regulations, which needs to change as soon as possible.
With all this information, I think it would be very reasonable to approach the government and ask for this law to be reversed and terminated. It is also a very strange thing that the United States is one of the only two countries that allow DTC ads. Although these bring in a large amount of money for the pharmaceutical industry, I think it puts more stress on the health of consumers as well as the practice of doctors. If we continue down this road, we could be looking at more long term health effects and prescription drug addiction because these ads cause consumers to believe they are the only option for them. Reversing the legality of DTC ads or putting stricter regulations on them is extremely important for the health of our nation.
Direct-to-consumer advertising under fire. (2009, August). Retrieved November 20, 2017, from http://www.who.int/bulletin/volumes/87/8/09-040809/en/
Pearson, R. (2015-2016). Pharmaceutical Industry & Consumers. Lecture.
Spiegel, A. (2009, October 13). Selling Sickness: How Drug Ads Changed Health Care. Retrieved November 20, 2017, from https://www.npr.org/templates/story/story.php?storyId=113675737#mainContent