Parents and future parents can be very vulnerable when it comes to family planning and babies. These consumers want what is best for their children and will go to great lengths to get it. Unfortunately, retail companies know that consumers are in a vulnerable state at this time and they take advantage of it. This can be done by false advertisements and product price increases. Based on the slide and the readings, consumers can be very easily misinformed. The problem is that consumers buy into it because they want what is best for their children.
I think the best advice to give parents and parents-to-be is that they do not need to go out and buy all sorts of fancy baby products and contraptions. Purchasing the essentials is all that they really need. An infant seat, crib/bassinet, diapers, wipes, clothing, and blankets is all that they really need for the first few months of a baby’s life. It is not necessary to purchase all of the new technological products. Babies grow so quickly that most of these products are only used for a couple of months before the baby grows out of them. So, it really is unnecessary to spend a fortune on all of the baby items that are out there. When I had my first baby 13 years ago, I wanted to make sure that she had the best of everything. So, I went out and bought everything brand new, and made sure that I had the best of everything. Twelve years later I had my second child. I knew better this time around. I purchased most of her clothing from second hand stores and purchased many of the baby products second hand as well. I knew that she would only fit in the clothing for a month or two, so I saw no reason to purchase her clothes brand new. Because babies grow so quickly, most of the clothing at the second hand stores are in next to new condition for the fraction of the cost.