Glossary Building #4
There are people who are very concerned about conserving out planet, and therefore they chose to opt to purchase products that don’t have a major impact on the planet or someone else. And many companies offer products or services that are considered green. Therefore, I believe it is important to have a better understanding about what or who green is.
A major thrust in selling to us is through “ethical*, sustainable, green, environmentally friendly, responsible” product/service claims
“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs”
- Theory of planned behavior:
Constructs and attitudes, subject norms, perceived behavioral control and intention.