Peer-Review

For this peer-review, I read a post about Direct to Consumer ads by @thejenetic that was published on November 28. From reading this contribution, I learned how this person feels about DTC ads. This person is against DTC ads. Also, I learned how the pharmaceutical industry is increasing its advertisement over the past 4 years; they’re spending millions, billions of dollars for this DTC ads. From what I understand, DTC ads affect consumers because they buy drugs that probably aren’t effective not to mention with a lot of bad side effects. It would be good for an older adult or a teenager to read this contribution because it will help these people understand and learn about the Direct to Consumer ads; it is important for people to know the truth. An older adult would benefit from reading this because I’ve noticed that there are a lot of DTC advertisement directed toward older adults. For example, some ads would say something like “Are you having back problems?, are you having a hard time walking?, etc.” For teenagers, they may benefit from reading this because most of them aren’t aware of the issues related with DTC ads. DTC ads target everybody but especially people who aren’t aware, I think. Direct to Consumer ads may say something “Are you having trouble sleeping?” I mean who isn’t having trouble sleeping sometimes?

The strongest (or most credible) part of this contribution is when this person actually read a lot of articles to back up what they said in this prompt. There are links to click on to take you to those articles just in case you want to know where they got the information. The weakest part (or something that someone might question) about this contribution is probably not citing all the information at the end. One part that I had to read more than once in order to understand it is ” The AMA also listed a study found that when medications were marketed directly to the consumer they saw an increase in the price of 34.2%.” The sentence structure got me confused. I found one error where this person said “To make things worse the pharmaceutical industry is pushing for more freedom in their advertisement practices so they can market drugs for off-label uses.” I believe this person may be missing a comma at the start of this sentence after the word “worse”. One part that made me want to read more on this topic is in general all the issues about direct to consumers ads. I am a curious person so it made me want to read more even though I also did read and watched videos about this DTC ads practice. On a 1 to 4 scale where 1 is the lowest possible and 4 is the highest possible, I rate this contribution a 3.5 overall because it contained informative information. But because, in addition, it had two sentences that were confusing and didn’t provide a citation at the end of the work.

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