For my PhotoVoice Project, I researched makeup and the benefits of buying cheap vs. expensive makeup. First, I went to Fred Meyer and found the cheapest makeup in the store. I was looking for the brand ELF, but they did not have it at Fred Meyer so I found the brand Rimmel London actually being the cheapest.Rimmel London is actually the brand that I use for most of my makeup, like my foundation. The expensive makeup I chose to research was Neutrogena. So in my PhotoVoice Project, I will be comparing the cheap makeup to the expensive makeup.
What choices do I have?
When anyone walks into the makeup aisle(s) at a supermarket you immediately start to think, what choices do I have? In other words, what makeup choices do I have? The makeup aisle basically throws on you SOOO many different brands of makeup that you really just end up getting stressed out and buying whatever catches your eye. Some people won’t even look past two different brands before they are done and ready to leave. But what happens if you really take your time and look at all the different brands, prices, products? You may just find a foundation that is the BEST foundation in the world at totally works for you, or you will find one that does not work for you AT ALL. So when you walk into the makeup aisle look at all the different choices you have and what really works for you and your budget. For me, I am a sophomore in college and working my butt off every day to make money to buy my makeup. So you could say that I take time and find the cheapest one, which is Rimmel London. Now if I was back at home on the West Side I would just go to Target and buy the ELF brand since that is the cheapest. But since the Fred Meyer here in Ellensburg does not have the brand ELF, I buy Rimmel London.
Who’s selling me what?
I really feel as though Neutrogena is selling its consumers for than Rimmel London. Strictly due to the fact that Neutrogena has much more headlines saying that it is the #1 Dermatologist recommended skin care line. Which yeah I could see as too why it would be because they have healthy products. But that does not mean that you have to buy their products. I first took a bottle of foundation from Neutrogena and compared that to a tube of foundation from Rimmel London. The bottle from Neutrogena was $16.49, whereas the tube from Rimmel London was $5.49. I then compared the two brands with powder, concealer, and bronzer. All were very different prices, and the Neutrogena brand continued to be the more expensive one. When I read some reviews on Neutrogena many believed that one of their skin peels made their skin “dry and itchy”. Now I don’t know if this is just me but if I was too spend 20 plus dollars on a product that I hoped would make my skin feel better, I would be pretty mad if that happened to me. So although Neutrogena is selling their products better and branding more by using celebrities in their commercials, I still believe that there are better products out there for much cheaper.
Who has the upper hand and how?
Neutrogena definitely has the upper hand in this type of situation. They have more commercials and advertisements than Rimmel London. Neutrogena also has a lot of celebrities in their commercials which helps with the sale of their products. If people see Jennifer Lopez wearing the Neutrogena foundation on commercials than people will want to be like Jennifer Lopez and wear the same foundation! That doesn’t work so much for Rimmel London because a lot of people do not hear about that brand because there are not as many commercials and advertising for that product.
What’s the typical discourse (what “most people” say?) about this & similar products/services?
Many individuals will talk a lot about the products that they use, especially if they do not work have they hoped. Neutrogena is a very familiar brand and a lot of people chose to wear it. While Rimmel London is sort of on the back burner. Even though Neutrogena has great reviews and rates. The prices, on the other hand, are not so great. I mean for one thing of powder it is $13.99, whereas Rimmel London is only selling their powder for $5.49. A very BIG price difference, which ultimately defeats the same purpose. I personally believe that buying cheaper makeup products are still going to be just as healthy for you, rather than buying the more expensive ones. If people take the time to wash their face, good and clean, at the end of each night than you will not have any problems with buying the cheaper makeup. For me, I use the cheapest makeup products out there, and I continue to make sure I clean my face very well each night. In result, I have clear skin. So if anything buy the cheaper products rather than the expensive ones, because you will benefit from it in the long run.
My experience doing this project was great. I really enjoyed being able to research and do a topic that is close to my heart. I love makeup, probably just like everyone else. and realizing that you do not need to buy expensive makeup makes me feel great! When I first began my project, I went to the store and searched for the most expensive makeup. This was actually a lot more difficult than I thought it would be just because a lot of makeup in Fred Meyer is around the same price, but Neutrogena definitely stood out amongst the rest. When I arrived at the store the first thing I noticed was how many advertisements there are which reminded me of what we learned at the beginning of class! The makeup aisle, I believe, is the most competitive aisle in the whole store. Different brands have their way of trademarking their products so that you, the consumer, will buy them. They will advertise their products to be “healthy for your skin”, or “clean and fresh for your skin”. But all of them say that so how do we really know what is going to work for us and what is not. That’s an answer that only we can answer, and it is by buying the product that we feel like will work us. And if it works, then great you found YOUR makeup. But if it does not, then you go back to the store and move onto the next section or aisle of makeup and try that brand. All in all, you will find the right makeup for you, even if it takes a little time and effort.
PhotoVoice Project Below: