Daily Archives: December 4, 2017

Peer Review

For my peer review post, I decided to review “Pharmaceutical Prompt One” by Emilydieteics. From her post, I learned that the FDA does not require an exhaustive list of side effects to be discussed in commercials – I also learned that physicians feel pressured to prescribe a certain medication if a patient mentions it by name, when they saw it in an ad.  I also learned that actors, as of 2008, were not legally allowed to play doctors prescribing the medication – perhaps the strange commercials that sometimes pop up (I’m thinking particularly about the bladder that holds hands with it’s person). Perhaps limitations in what can be presented make for some wacky writers rooms.

I think anyone could benefit from learning this information, but those who consume more traditional media, such as cable watchers or those who read magazines, may want to be most aware of this information, because many of these advertising rules seem to be catered to these traditional media forms. Online advertising, while needing to be truthful, seems to be a little less strictly regulated than print and broadcast.

The strongest part of this contribution, in my opinion, is that they mention, in very plain terms, without embellishment, an effective solution. They say “An acceptable public health solution is to require companies to provide and exhaustive and detailed list of the side effects to consumers and to only allow endorsements from patients with which the drug has succeeded in doing its job.” This is a definitive statement that I feel truly contributed to the blog in an effective way, offering some personal insight; as well as utilizing strong verbiage and thoughtful rhetorical device.

The weakest part of this contribution is perhaps the paragraph spacing and the general formatting of the post – I feel, especially because this a blog format, that the author could have benefitted from breaking up the second paragraph. It felt a bit long and monotonous after a while, and I think if there were some space, it would allow the piece to breathe and for the information to be communicated more effectively.

During proofing, I found one spelling error and eight minor punctuation errors. The spelling error was “adds” in lieu of ‘ad’s’ in the first paragraph. The punctuation errors included missing commas in the first paragraph after the words ‘medications’; ‘slides’; and ‘practice’. In the second paragraph, punctuation errors included a missing comma after ‘consumer’; ‘doctors’; and ‘illness’; as well as a needed movement of apostrophe in ‘patients”. I would also advise to change ‘prescription only’ to ‘prescription-only’ by introducing a dash, for readability.

One part that wanted me to read more on this topic was most definitely the rules about what can be in advertisements – I really want to know more about the strange world of designing and pitching something that complies with the FDA but also sells pills.

Overall, I would rate this post a 3/4.

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Greenwashing

Prompt: Everyone at some point has wanted to lose weight for one reason or another, but what is the best way to go about this process? Many face this issue everyday, and many more look for the easy road. Many pursue fad dieting such as juicing, liquid diets, high protein diets, and many others. Have you ever tried fad dieting? If so, how did it turn out? The gluten-free fad diet has become a popular trend as of late, but is it truly healthy? Pretend a consumer has asked you about this diet, would you promote it or advise against it?

Answer: As stated in the above prompt, fad dieting has been a popular trend for a number of years. The media has consistently promoted the image of beauty as being thin to consumers. Consumers recognize this as the ideal body image and can sometimes undertake fad dieting to slim down and feel better. Many times consumers diet incorrectly and are actually putting themselves at risk for health problems down the road. As a consumer myself, I have tried my fair share of fad dieting in the past. I have tried juicing, Atkins, and even the no carb diets with minimal success. Often times I would lose the weight but the minute I strayed from the diet the weight came back immediately and usually with a few extra pounds. Fad diets have never worked well with me and I would not recommend them to other consumers. As for the gluten-free dieting I would not recommend it to any consumer that does not have Celiac disease. Celiac is a disease that makes an individual intolerant to gluten, hence the benefit of having gluten-free foods available. Often times gluten-free products ingredients are replaced with substitutes that eliminate gluten from the product, making it safe for persons with gluten intolerance to consume. Consumers should know that just because a product is gluten-free it does not mean that it is any healthier. Gluten-free dieting should not be pursued by anyone who does not require it for health reasons.