Daily Archives: November 26, 2017

Glossary Post

  • VBAC- Vaginal Birth After C-Section 
  • Intervention approach to Birth 
  • Midwifery 

The choice to have a vaginal birth (Natural birth) after a c-section (surgical procedure for delivery through incision) is up for debate. Over the last decade, delivery by c-section has become increasingly common. In some states  women who previously had a C-section delivery are often denied the option of having a vaginal birth their next time. The reasons for this range from hospital policies, to a lack of doctors willing to do it. This is because of the possible medical and legal risks involved. It has been stated that a vaginal birth after c-section is not as risky as original assumed. Roughly half of women who had a c-section report being interested in a vaginal birth. By allowing women to choose how they would like to give birth introduces an opportunity for women to take part in their health care and invest in their bodies. This could make some headway into drawing more attention to women’s health and sexual health.

The previous term can fit in perfectly to the intervention approaches to child birth. Intervention approaches to birth are various assistance by medical provides in the process of pregnancy and birth. This can include c-section, induction, episiotomy, and VBAC bans. These interventions are used for specific medical needs and or hospital policies. Mothers who have of specific medical needs, or who have a birth plan can also receive access to midwifery services. Midwifes are female (usually) nurses trained to assist women in childbirth. They are there to assist women during and post pregnancy to ensure all birth plans run smoothly. Most people do not know that they qualify for midwifery services through their health care insurance. Many insurances in Washington state cover midwifery services. It is important for women, especially mother expecting new babies to be aware of their barriers, options and qualification. We must truly utilize our resources because to could alter our quality of life even in the smallest way. We should get what we pay for.



Birth slides


Pharma Post Prompt 2

When I first clicked on the website name it brought up the introductory paragraph of the website. Within the intro paragraph, there was a small description of what the FDA does and what they are involved in.  I clicked around on a few of the different headings at the top of the website and most of them were very confusing. I did not really like how they were not clearly marked about what to click on to get more information. The part that was the most relevant and easy to access was the intro paragraph and the section where they have questions to ask yourself if you might be confused about a certain topic.

I thought that the intro paragraph was very informational and talked a lot what the FDA does and who they support. It also gives general information for new people who might not have ever heard of the FDA. I also really appreciated the section on asking yourself, just because people will always have conflicting views on a topic and people really want to know the answer to their question. These two sections were what I thought was the most consumer friendly.

Glossary Post 4

The pharmaceutical industry is one that I am not very familiar with so I am thankful that it is one of our weekly topics. Through all of the readings and additional research, I had come across a few words that I was not very familiar with.

The prompt for this topic was about DTCs or Direct-to-Consumer Advertising. DTCs are advertisements created by any major company that is viewed by the consumer on some form of technology. It is aimed specifically at the patient rather than healthcare personnel. It is the main form of advertisement for pharmaceutical companies because it promotes an immediate response from the consumer. The FDA, or food and drug administration is responsible for the regulation on DTC ads.

The second word that I came across was Geriatrics. In medical terms, geriatric is the focus on health care of elderly people. There are specific physicians for this group of people however, it is also determined on the patient’s health needs. This field of study is important because it works toward promoting proper health care for older people.

The third word that was new to my vocabulary is pharmacology. Pharmacology, different than pharmacy, is a specific science about how drugs react to systems in the body and how the body responds to the drug. This field of study incorporates chemical properties of the drugs, biological effects and therapeutic use of the drug themselves. This field is also useful in any medical discipline.

  • DTC (Direct to Consumer) Advertising: a form of marketing promotion that is aimed toward the end patient rather than healthcare professionals.
  • Geriatrics: a specialty that focuses on health care of elderly people; aims to promote health by preventing and treating diseases and disabilities in older adults.
  • Pharmacology: science of how drugs act on biological systems and how the body responds to the drug.



About Pharmacology. (n.d.). Retrieved November 26, 2017, from  https://www.aspet.org/aspet/education-careers/about-pharmacology

Geriatrics. (2017, November 25). Retrieved November 26, 2017, from         https://en.wikipedia.org/wiki/Geriatrics

Staff, I. (2011, July 19). Direct To Consumer Advertising – DTC Advertising. Retrieved     November 26, 2017, from https://www.investopedia.com/terms/d/direct-to-consumer-   advertising.asp


Pharmaceutical Industry Prompt 2

When I clicked on the website, it took me to a basic introduction section. The information of the site that is most relevant and consumer friendly to me is the section where it talks about introduction part,  Product Claim Advertisements, and Prescription Drug Advertising: Questions to Ask Yourself.

Why? Because I think that to me, this is consumer friendly. For the introduction part, it gives general information about the site and helps consumer searching through this web understand the purpose of the site.  Basics of Drug Ads section of the site was also most relevant and consumer friendly because it is very clear and understandable information to consumer. The last section that I found most relevant and consumer friendly was the part where it have questions to ask yourself which is very consumer friendly. For instance, it makes people think about what drugs they’re taking and how it affects them. I think that consumers might still be at risk is because not everything ( drugs ) is approved by the FDA. Many people are selling drugs that are not effectively safe; selling these drugs illegally leads consumers to be at risk from purchasing drugs that are not safe and aren’t approved.


Pharmaceutical Industry Prompt One

DTC ads which are also known as direct to consumer advertising are the most common form of advertisement for pharmaceutical companies. Companies spend billions of dollars on these ads to promote certain drugs, however, the billions of the dollars do not cover all of the information needed for a consumer to make a right decision. Companies spend money on the actors, props, and scripts that promote the drug and the effects it can have on one’s health, positive and negative.

DTC ads should be a concern for medical professionals and for consumers because the advertisements are not required to have all of the information – they just need to add the last bit at the end “ask your doctor for more information about ____”. From the Pharma slides, “a study in 1999 (Bell, et al) found 1/3 asked about a drug after seeing an ad, 1/5 asked for a prescription; most people believed ads were reviewed by FDA prior to print/air”. In addition to that, from the FDA’s website “Doctors believe that patients understand that they need to consult a health care professional about appropriate treatment. Eighty-two percent responded either “very well” or “somewhat” when asked whether they believe that their patients understand that only a doctor can decide whether a drug is right for them”. Consumers believe that they are already well informed from the advertisement and doctors are normally just meeting the consumer’s request when they are writing a prescription.

Another concern that comes with DTC ads is that a lot of consumers are not fully aware of the risks that can come with the promoted drug. The “fine print” of an advertisement is always said quickly or rushed or behind music- often not something that is easily heard. In addition to that, when the consumer requests the drug, the physician may not inform their patient of the side effects because they are working under the assumption that the customer already knows. Consumers should know as much as they can about a drug before taking it.

In order to make DTCs more informative, more doctors should be in the advertisements or the FDA should be the one to promote it instead of major pharma companies who are viewing it as moneymaking opportunities.


Pharmaceutical Industry Prompt One

Direct to consumer (DTC) ads are pharmaceutical drug advertisements aimed at consumers rather than doctors, pharmacists and other health care professionals. The United States is one of only two countries in the world that allows this type of advertisement. DTC ads are targeted towards vulnerable consumers to promote the sale of prescription drugs. Most consumers have been exposed to these types of advertisements when watching television. The ads are often portrayed in a way that catches attention, highlights the benefits, and quickly glosses over any negative effects. Advertisers will often lie or gloss over unappealing details to get the attention of the subcategory the product is aimed too. This type of advertising puts consumers at risk as they will often see these types of ads, believe this is something that could assist them, and go to their doctor to request it without actually looking into the product. Consumers should be aware of DTC ads and should research the side effects and risks before requesting the drug. Direct to consumer ads also revolve around money, their main goal is to advertise their product to sell it to consumers. Drug companies will often try to curry favor with doctors to get them to prescribe their product. Many DTC ads will have the phrase, “talk to your doctor to see if this product is right for you”. Doctors who partner with drug companies receive bonuses and perks for prescribing these drugs to their patients and are thus more likely to comply with requests for these drugs. DTC ads are something that should be discontinued or a least have stricter rules to abide by to protect vulnerable consumers. The DTC ads might promote profits for pharmaceutical companies, but it puts consumers and doctors at risk as consumers may be prescribed drugs that end up causing them more harm than good.

Prescriptions & Pharmaceuticals

When you’re accessing the prescription drug advertising portion of the FDA’s website, one thing we can be thankful for is that it at least lets people know what their drug ads should contain, and how they should be approached. While it doesn’t give the rundown of drug advertising history, or let people know that they exist in one of two developed countries that allows it, or the reasoning behind it. (We’re talking donations from the pharmaceutical industry to politicians, under the guise of ‘consumer-driven’ medicine, but that’s a story for another time. PR has a lot to do with how things are spun and advertised, even within the political realm, so I feel my background here can actually help in some way!)

One of the most useful things, and I would argue to be the most beneficial for consumer protection, is the glossary of terms that comes with the territory – I feel as if it’s a great tool for people to have in their hands, as is provides an extensive reach of information for people in an organized way.

By organizing it into alphabetical order, people are able to seek out the information they need, and are able to effectively identify what they need to be aware of – they are able to utilize it as an index or a glossary in a book, and can be on active alert for buzzwords that may or may not pertain to their particular case. It gives a reasonable explanation for various terms, especially as the terminology isn’t in everybody’s wheelhouse.

Greenwashing Prompt and Response

Prompt: In your own words, define what greenwashing means. Thinking back, have you ever purchased something you believed was helping the environment that you later found out was not? Explain what you think would be a better alternative to this item that could actually help the environment.

Answer: Greenwashing is a term that is used when a company promotes green living, or environmentally friendly products and practices however, does not actually help the environment in any way (Staff, 2007). This is something I was not aware of until this quarter where I briefly learned about it in another class. Ethically speaking, this is so wrong. In my opinion, companies should be true to what they preach and produce. I do not think it is fair to lie to consumers and customers about anything regarding the company. It is concerning that greenwashing is allowed, or that any dishonesty is legal.

I am, or was, a huge supporter of Simple Green products. My mom has bought them for awhile and I starter to purchase them to clean my own home once I moved out. Come to find out, Simple Green is simply not green or environmentally friendly as they claim. The company states their products are “non-toxic” and “biodegradable” however, they are full of toxic chemicals harmful to not only the earth but humans as well (Michael, 2015). One of the ingredients used irritates eyes and damages red blood cells if absorbed through the skin, which is easy to do when cleaning with your hands (Michael, 2015). The ingredients are not specific in the colors use in this product, which is why it scores an F on EWG’s website (Simple Green, 2017). It has also been noted that certain components of the products may lead to cancer (Simple Green, 2017). With all of this knowledge I am now aware of, I will not be purchasing these products any longer.


Works Cited

Michael, P. (2015, November 25). 8 Green Products That Aren’t. Retrieved November 26, 2017, from http://www.wisebread.com/8-green-products-that-arent

Simple Green Concentrated All-Purpose Cleaner Cleaner Rating. (n.d.). Retrieved November 26, 2017, from https://www.ewg.org/guides/cleaners/1545-SimpleGreenConcentratedAllPurposeCleaner#.WhtebbHMzVo

Staff, I. (2007, November 07). Greenwashing. Retrieved November 26, 2017, from https://www.investopedia.com/terms/g/greenwashing.asp

Glossary #5

I found two informational terms under consumer health website for Health Literacy; it makes sense to know about them.  There is so much detail for Health Literacy.   For instance, Health Literacy is multi-dimensional and it has four domains:  Scientific literacy, Fundamental literacy, Civic literacy, and Cultural lieracy.   I think the first two domains are useful for health professionals and IT personnel who manage electronic records and technology.   I am interested personally in Civic literacy and cultural literacy as a consumer.  The third term is the common problem among the elderly in particular; Alzheimer’s disease.

  • Civic Literacy
  • Cultural Literacy
  • Alzheirmer’s disease

Health Literacy is the degree to which people have the capacity to obtain, process and understand basic health information and what service one needs to make proper health decisions. Civic literacy, however, is being aware of public issues and being involved in the decision-making process.  I guess an example would be an outbreak of some kind like the ongoing whopping cough.   You might attend a town meeting regarding a health issue.

Cultural literacy is the ability to recognize, understand, and use the collective beliefs, customs, worldview, and social identity of diverse individuals to interpret and act on information.   To me, it sounds like to know other cultural practices and their ways of dealing with health issues.   I am not sure how many health care professionals do this as their practice is conventional but hopefully the Naturopathics apply this kind of understanding.   I think they do because they try natural approach and when you talk to them about herbal treatments and other natural treatments that are practiced elsewhere, a naturopathic listens and has told me his or her opinion.

Source:   https://www.slideshare.net/featherr/consumer-health

Alzheimer’s disease has different definitions but similar in detail.  So it means that an individual has a type of dementia that causes problems with memory, thinking and behavior. Symptoms usually develop slowly and get worse over time, becoming severe enough to interfere with daily tasks.  Studies also say that there are definite changes in the brain compared to another brain without this disease.  People who have this dementia cannot remember recent events but they can remember things that took place years ago.   This disease is common in people who are getting older and if it runs in the family.  Researchers are saying that this is not a normal part of aging and this problem arises from two types of nerve damage: 

  • “Nerve cells get tangles, called neurofibrillary tangles.
  • Protein deposits called beta-amyloid plaques build up in the brain.”