There are three links I find relevant on the FDA website about DTC prescription drug advertisement:
- Background on Drug Advertisement
- Basics of Drug Ads
- Sample Prescription Drug Advertisement
The Background on Drug Advertisement is important and consumer friendly because it goes over the FDA’s purpose
The Food and Drug Administration (FDA) protects public health by assuring the safety, effectiveness, and security of a wide range of products, including human prescription drugs. We also advance public health by helping people get the accurate, science-based information they need to use medicines appropriately and improve their health.
which I believe is reassuring to consumers. This link also goes over the FDA overseeing advertisement on drugs to make sure that the ads are not misleading. At the very end of this section it is clarified that this website is not to expose ads that may potentially violate laws but rather give an explanation of ideas and concepts related to drug advertising.
The Basics of Drug Ads section explains the difference between over-the-counter and prescription only drugs. This section also goes over the different forms of advertisements and what is included and not in the advertisement, for instance, drug name rather than drug use.
The Sample Prescription Drug Advertisement section is very consumer friendly in that, it provides three different examples of correct and incorrect advertisements:
- Product Claim Ad: Names a drug and explains the conditions it treats.
- Reminder Ad: Only gives drug’s name but not use.
- Help-Seeking Ad: Explains a disease/condition but doesn’t make any recommendations on which drugs to take.
It is important for the consumer to know the difference between these advertisements and what they look like in order to be informed.
From the readings and pharma slides, consumers might still be at risk because today more people are getting exposed through advertisements and becoming interested in DTC prescription drugs. Now they also have a choice between generic and original – price difference – and ‘me too’ drugs which are similar to existing generic drugs with little to no additional benefits.
Center for Drug Evaluation and Research. (n.d.). Prescription Drug Advertising – Sample
Prescription Drug Advertisements. Retrieved November 21, 2017, from