Glossary Post #4

This week we learned a little more about that sneaky, slightly pesky pharmaceutical companies. To those that believe they are out for our (meaning consumers) well-being, I’m sorry you are sadly mistaken. Direct to consumer advertisements are these sneaky little ads that are presented to the ignorant public, and it speaks about prescription drugs that are available and what they CAN do for you. Plus that fast-forwarded really quiet voice that goes on for the extra two minutes about all the side-effects. The problem with these ads is the simple fact that, no one knows exactly what they are saying! They could be going on about how this heart medicide COULD fix your heart palputaion, but witht that comes possible kidney stones, hair loss, weight gain, and everything else under the sun. These ads present them in such a fashion that creates a sense of trust and that taking this drug will do more good than anything else, when in reality is that drug going to actually do what it says it will do? The audience for these ads should be just the doctors that are prescribing this since they can understand the medical jargon that is being thrown our way. When I say audience I mean it in it’s literal term, the consumers who are going to be viewing the ad. But ah, here’s the issue; is that doctor going to be the consumer to a prescription drug advertisement the way that “regular” people are? I mean, the doctor isn’t going to need to watch these ads and decide “do I need to take that?” compared to a consumer who is looking to improve their health. Which is exactly why direct to consumer ads flourish and continue to keep being played for all of those with basic cable to view. The USA doesn’t seem to think that these ads are causing more harm than good, which is why they companies keep making and spending more on commercials. In some cases these ads could be saving someone’s life or opening a new door. In my opinion, more often than not, that is not the case. Learn about your prescription drugs, talk to your doctor and really understand, to avoid being a victim to these pharmaceutical companies who would say and do just about anything for business.

Pharmaceutical Companies: “commercial business licensed to research, develop, market and/or distribute drugs, most commonly in the context of healthcare.

Direct to consumer advertisements:usually refers to the marketing of pharmaceutical products but also applies to the direct marketing of medical devices, consumer diagnostics and sometimes financial services. This form of advertising is directed toward patients, rather than healthcare professionals.”

Side-effects: “any effect of a drug, chemical, or other medicine that is in addition to its intended effect, especially an effect that is harmful or unpleasant.”

Audience: “the persons reached by a book, radio or television broadcast, etc.; public”

Dictionary.com. (n.d.). Retrieved November 20, 2017, from http://www.dictionary.com

Pharmaceutical Company . (n.d.). Retrieved November 20, 2017, from https://www.sciencedaily.com/terms/pharmaceutical_company.htm

 

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