There is a lot of confusing terminology out there for consumers, especially when that terminology is found in drug advertisements on TV, newspapers, magazines, etc. Besides being confusing, the advertisements tend to throw a lot of information at you. Whether it is a voice over with someone quickly going through some of the major side effects that make you wonder if the benefits are really worth all of those risks or the small print at the bottom that is never really legible.
It is important to be an informed consumer and to have the knowledge to know if we are being mislead or not. At the bottom I have terminology that may crop up when listening to an ad and terminology of things that are required that the drug advertisements have. This way, you as a potential consumer may know what type of drug advertisement is being shown or if it really does include the requirements so that it is shown on air so as to know if you are being mislead or if information is being kept from you.
- Product Claim Advertisement: Must include the name of the drug, its risks and benefits, and at least one FDA approved use of the drug. May also include other sources as to where you could get more information the drug.
- Help Seeking Advertisement: Describes a disease or condition, but doesn’t recommend a drug treatment. Instead, they recommend you talk to your doctor or provides a drug company’s name and phone number. They are regulated by the Federal Trade Commission, but not the FDA because they are not usually considered drug ads.
- Major Statement: Presentation of a drug’s biggest risks that have to be spoken on TV or radio.
- Adequate Provision: “An alternative way for drug companies to provide risk information about a drug in a broadcast ad…The law allows broadcast ads to include only the most important risk information if the ads tell viewers or listeners how to get the full FDA-approved prescribing information” (Center for Drug Evaluation and Research).
Center for Drug Evaluation and Research. (n.d.). Prescription Drug Advertising – Prescription Drug Advertising: Questions to Ask Yourself. Retrieved November 20, 2017, from https://www.fda.gov/Drugs/ResourcesForYou/Consumers/PrescriptionDrugAdvertising/ucm071915.htm
Center for Drug Evaluation and Research. (n.d.). Prescription Drug Advertising – Drug Advertising: A Glossary of Terms. Retrieved November 20, 2017, from https://www.fda.gov/Drugs/ResourcesForYou/Consumers/PrescriptionDrugAdvertising/ucm072025.htm#M