There is indeed a lot of business to be made with new parents, which makes them some of the most vulnerable consumers. This is especially true because the grand majority of parents would do anything to protect their babies and the companies/industries that are targeting them use fear and emotion to convince them to do the “right” thing for their baby, and since many first time parents are trying to figure out the parenting thing, they will believe them. In the Early Life Matters page, I read several articles that provided some interesting terms and information on companies that are thriving on new parent’s fears. One of the worst industries that targets parents is that of the cord blood industry involving private cord blood banks. Private cord blood banks convince new parents to pay to store and freeze their baby’s cord blood since the blood in the umbilical cord has a plethora of stem cells that have been used to treat over seventy different diseases. The idea is that if their baby is found to have a life threatening disease in the future, the cord blood is there for them, but if the baby was already born with a disease, their infected cord blood does nothing for them. For other families, they pay, but never use that cord blood. It’s money wasted.
Women who have had C-sections during one birth are usually not allowed to go through a vaginal birth because doctors won’t agree to do it it or it is against hospital policy. Unless, going through a vaginal birth for their next child is life threatening or would cause severe complications for the mother and her baby, it should be the mother’s choice what type of birth she should have.
- Cord Blood Banking (Public/Private): The practice of preserving for future use fetal blood that remains in the umbilical cord at the time of birth. (medical-dictionary.thefreedictionary.com)
- Stem Cells: an unspecialized cell that gives rise to differentiated cells (www.merriam-webster.com)
- Cesarean Section (C-Section): A surgical procedure in which incisions are made through a woman’s abdomen and uterus to deliver her baby (medical-dictionary.thefreedictionary.com)
Moninger, J. (2017, August 30). The Cord Blood Controversy. Retrieved November 08, 2017, from http://www.parents.com/pregnancy/my-baby/cord-blood-banking/the-cord-blood-controversy/
Roan, S. (2010, March 23). More women should have choice of vaginal birth after C-section, panel says. Retrieved November 08, 2017, from http://www.latimes.com/health/la-he-0323-hosp-vbac-20100323-story.html