The Consumers Black Hole

Parents, especially new ones, often get caught up in all the excitement of welcoming a new tiny person into this world. They are a perfect victim for what I like to call, The Consumers Black Hole. This is something that not only expecting parents fall into, but likely everyone can say, at some point, they too were sucked in to what seemed like a screaming deal at the time. There are many different sub-populations that certain businesses and corporations sink their claws into. Their goal is to persuade people to consume, new parents happen to be one of them.

We are exposed to thousands of commercials and other propaganda out there that makes planning parents vulnerable to all sorts of items, services and other sorts of “stuff.” These companies advertising their merchandise are becoming more creative by the second.  Businesses and corporations are selling anything from the necessary diapers to the unimportant pacifier wipes, what? Johnson’s, a company all of us likely know and love, even sells a baby cologne. Isn’t that insane? It is more shocking to me that parents fall into these marketing traps.

New Zealand and The United States are the only two nations that allow direct-to-consumer drug advertising. These ads tend to overemphasize the benefits of the drugs so that the risks are lost in the crossfire. The over advertisement and information provided causes the consumers to be misled and confusing into purchasing products. It is easy to get caught up in something when the ads say it’s the next best thing and claims to fix all your problems. This can hit new parents especially hard. Babies are so delicate and fragile that a brand-new mom and dad would do anything they are told to make the perfect life for their precious baby. For example, they can easily be manipulated into believing that all babies need to have Johnson’s baby cologne, when this is very untrue.

Parents should be doing their research. It would be extremely beneficial to gain information from websites that are unbiased. Even moms and dads who have raised children before are good sources to figure out what things are necessities and what are not. This makes me nervous to have a child of my own. I know I often easily fall into the Consumers Black Hole, but with the right education beforehand I could easily pull myself out, and others can too.

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