For this challenge I decided to talk to my friend who is majoring in Computer Science and knows next to nothing about food labels and nutrition. First, I had her look at the nutrition label on a box of organic cereal I own. She noted that she knows most of what the words in bold are excluding how potassium is impactful, however, she was mostly unable to tell me how the values of the word not bolded could impact her. She was aware that different kinds of fat are “varying degrees of bad” to quote her, but she was not sure which ones or why. However, she was confused as to how the total fat was 1.5g and yet all the different types of fat were listed at 0g. As for the vitamin and minerals section, she expressed great disinterest and no knowledge.
When I showed her the picture of the new label, she seemed more comfortable. The fact that there were less words on the label made it less intimidating for her. She also said that having the calories and the serving sizes enlarged made it feel like she was not being duped out of a product. She feels as though if she were to buy this she would know exactly what she was getting. She seemed much more relaxed given less information, as before she was unable to interpret all of it, but given the basics she felt much more comfortable. However, her one concern was that the ingredients list was interesting as it was more vertical than horizontal, which made it more difficult to read.
This was an interesting challenge to me because it is easy to forget that not everyone looks at package labels or knows how to read them. Since going into the field of nutrition, it has become second nature for me to read food labels because I have a genuine interest in it, however, that is not the case with everyone. I do agree with my friend in the case that the newer label is easier to read, however, I will miss the vitamin and mineral section, and I do not see a list of the different kinds of fats, but they may be a production choice rather than a requirement. All in all, I do believe that this label switch will benefit the general consumer, however, as someone studying food science and nutrition, I will miss the added information.