Socioeconomics is important to understand because it is ultimately the essence of consumer health. In many ways they are one in the same, but there is a distinct difference between the actual study of the effects of economics on social behavior or how social behavior affects economics. And the study of consumer health, which tends to be more issue based. I guess the best way to describe the difference between the two is to compare them to micro and macro economics studies.
Social economics. (n.d.). Retrieved July 14, 2017, from http://www.dictionary.com/browse/social-economics